ASSOCIATE CREATIVE DIRECTOR & COPYWRITER SARAH LIGHTFOOT
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If your product or service is hard to explain, I make it clear. If it's complex, I get the details right. Fluent in B2B and consumer marketing for technology, insurance and healthcare.

Videos

Thermo Fisher Scientific Genomics
Thermo Fisher Scientific Cold Storage 
Thermo Fisher Scientific Biobanking

Articles & Blogs

Enrollment Management Association
Azenta Blog
The Yield Article
Babylon Health Blog
Health Blog
Health Blog

White Papers & eBooks

MetLife Legal Access Study
Merative White Paper
Populi White Paper
IBM White Paper
IBM Red Hat eBook
Collagen Matrix White Paper
Collagen Matrix White Paper

Infographics

IBM Red Hat Infographic
Azenta Infographic
MetLife Legal Access Executive Summary

Websites

Azenta Website
Thermo Fisher Scientific Biobanking Hub
Cigna Website

Case Studies

Thermo Fisher Scientific Case Study
Thermo Fisher Scientific Case Study
Collagen Matrix Case Study

Emails, Brochures, Slipsheets

Children's Health of Orange County
CAMC Email
MetLife Sellsheet
Compile Slipsheet

Print Ads

CHAM Art Therapy Ad
CHAM Social Work Ad
Social Media
WW LinkedIn Ad
WW LinkedIn Ad
Pitney Bowes LinkedIn Ad
  • Portfolio
  • About & Resume
  • Contact