ASSOCIATE CREATIVE DIRECTOR & COPYWRITER SARAH LIGHTFOOT
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If your product or service is hard to explain, I make it clear. If it's complex, I get the details right. Fluent in B2B and consumer marketing for technology, insurance and healthcare.

Videos

Thermo Fisher Scientific Genomics
Thermo Fisher Scientific Cold Storage 
Thermo Fisher Scientific Biobanking

Articles & Blogs

WeightWatchers Blog
IBM Z Today's Architects
WeightWatchers Blog

White Papers & eBooks

MetLife Executive Benefits White Paper
MetLife Legal Access Study
Merative White Paper
Populi White Paper
IBM White Paper
IBM Red Hat eBook
Collagen Matrix White Paper
Collagen Matrix White Paper

Infographics and Websites

IBM Red Hat Infographic
Azenta Infographic
MetLife Legal Access Executive Summary
Thermo Fisher Scientific Biobanking Hub
Azenta Website
Odessa website

Case Studies

Thermo Fisher Scientific Case Study
Thermo Fisher Scientific Case Study
Collagen Matrix Case Study

Brochures, Slipsheets, Print Ads

Children's Health of Orange County
Compile Slipsheet
Children's Hospital of Montefiore Ad
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