For your website, your email or your ad, you want copy that works hard and leaves the right impression. A tone of voice that’s just friendly enough to be trustworthy and inspire confidence. Authentic. Because ultimately, those words need to motivate your audience.
I’ve been to Madison Avenue and back and learned from some of the best. I started out on catalogs and ads for IBM ThinkPads, moved on to mortgages and credit cards for Fleet Bank and made some fun interactive experiences for fans of Guinness beer. Moving back to the tech sector, I targeted IT pros and developers for Microsoft. At Razorfish, we helped launch the Garnier Nutritioniste skin care line in the US and gave Maybelline.com a makeover.
As an associate creative director at DraftFCB, I made the complex topic of Medicare a bit easier to understand in co-branded pieces for United Healthcare and AARP. I also wrote TV spots for pharmaceuticals and ads for Nivea skin care and Kraft Foods.
I continue to work across industries, media and audiences, including B2B communications and websites, emails and ads for technology startups, healthcare institutions and insurers. I’m always happy to see these campaigns succeed in the marketplace, and I’m ready with an idea or three for yours.